US strike against direct marketing mail

US strike against direct marketing mail

In the first resolution of its kind to be adopted in an American city, San Francisco is said to have set the wheels in motion to create a register, which would allow its citizens to opt out of receiving unsolicited mail. The resolution is not legally binding. However, commentators say that this was the first time that US legislators resisted pressure from the marketing sector and the United States Postal Service and sided with the people. Moves to introduce similar legislation in more than 20 American states have been unsuccessful in spite of a survey which showed that 89 % of Americans support the setting up of a national register of a similar nature.

Source: PR Newswire (US)