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Friday, September 25, 2009

ICICI Prudential Life Insurance entered the 2nd phase of its partnership with India Post


ICICI Prudential Life Insurance entered the second phase of its partnership with India Post in Gujarat.

The company today announced the launch of its new services across all post offices in Gujarat. This move is part of ICICI Prudential Life`s over all growth strategy to strengthen its footprints in Gujarat.
By taking its partnership to the next level with India Post, ICICI Prudential Life Insurance increases penetration in Gujarat; consumers can buy ICICI Prudential Life`s products from any Post Office near them and ICICI Prudential Life increases premium paying touch-points.Also existing ICICI Prudential Life policyholders can pay their premiums at any one of its 47 e-payment enabled post offices across Gujarat
Speaking on the occasion, Tarun Chugh, chief- alternate distribution, ICICI Prudential Life Insurance, said, ``We have strengthened our partnership with India Post to provide our customers with one stop solution for all their long term saving needs. Through the extensive network of India Post, we will have the opportunity to offer our products spanning life, wealth creation, children`s education, pensions and health along with our value-added services to our customers. We are sure that this move will enhance consumers' overall experience with the brand.``
Karuna Pillai, chief postmaster general, Gujarat Circle, India Post said, ``We are happy to strengthen our partnership with ICICI Prudential Life, India`s leading private life insurer and expand our service portfolio to our customers. Our extensive network of post offices in Gujarat will help the insurance major to penetrate further, where the need for life insurance is growing.``
ICICI Prudential Life Insurance has invested significantly towards providing effective life insurance solutions to consumers across India. The company has developed a comprehensive distribution network of small offices and strong advisor force to increase its proximity with consumers from rural India. Through this latest partnership, the company is confident to increase its proximity to consumers across Gujarat and provide them effective life insurance solutions.

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